The company behind Ben & Jerry's ice cream, Dove soap and a host of other consumer products said Friday it will stop advertising on Facebook, Twitter and Instagram in the US through at least the end of the year because of the amount of hate speech online. Unilever said that the polarized atmosphere in the United States ahead of November's presidential election placed responsibility on brands to act. The company, which is based in the Netherlands and Britain, joins a raft of other companies halting advertising on online platforms. Facebook in particular has been the target of an escalating movement to siphon away advertising dollars in a bid to pressure the social media-giant to do more to prevent racist and violent content from being shared on its platform. We have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.," Unilever said. Continuing to advertise ..
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Friday 26 June 2020
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